SEO specialist, Knysna & remote across South Africa

Be the answer when customers search

Practical, honest SEO that helps small businesses rank higher on Google, get found locally and turn search traffic into enquiries.

Kate Hollis at her desk with a rising traffic graph on screen

#1for 140+ client keywords

What is SEO, and why does it matter?

Search engine optimisation is the work of making your website the best answer to the questions your customers type into Google. It covers how your site is built, what’s written on it and how trusted it is by other websites.

It matters because most people never scroll past the first few results. Moving from page two to the top three can change the number of enquiries you get, without spending more on ads.

Good SEO takes a few months to show results, but those results keep building. I’ll always explain what I’m doing in plain language and report on the numbers that matter: traffic, rankings and enquiries.

avg. share of clicks by position

#1 39.8%

#2 18.7%

#3 10.2%

#4 7.2%

#5 5.1%

#10 1.6%

Industry averages for organic search. The top three results take nearly 70% of clicks.

Hi, I’m Kate

I fell into SEO by accident, trying to get my mum’s B&B onto the first page of Google. It worked, and suddenly every business on the street was knocking on my door.

I have a degree in information science from Stellenbosch University and spent seven years at a digital agency in Cape Town, leading SEO for clients in tourism, property, healthcare and e-commerce. In 2020 I moved to Knysna and started working independently.

Today I help around 40 small businesses across South Africa get found online. I’m data-driven but practical: no jargon, no lock-in contracts, and no promises I can’t keep. If someone guarantees you the number one spot, run.

BInfSci, Stellenbosch

Google Analytics certified

Semrush SEO toolkit

Google Search Central

Kate Hollis on the Knysna waterfront

Knysna, Western Cape

SEO services

Start with an audit, then choose the support you need. No lock-in contracts beyond the first three months of monthly SEO.

A full health check of your website: technical issues, page speed, content, keywords, backlinks and how you compare with competitors. Delivered as a clear report and a recorded walkthrough, with fixes ranked by impact.

→ 40+ technical checks
→ Keyword gap analysis
→ Competitor comparison
→ Prioritised action plan

Get found by customers nearby. I optimise your Google Business Profile, build consistent local listings, create location pages and set up a simple system for gathering reviews.

→ Google Business Profile
→ Local citations
→ Review strategy
→ Monthly ranking report

Fixes that help search engines crawl and understand your site: speed, mobile usability, structured data, redirects, sitemaps and Core Web Vitals. I work with your developer or make the changes myself.

→ Core Web Vitals
→ Schema markup
→ Site migrations
→ Indexing issues

A keyword-led content plan showing which pages and articles to create, in what order and why, with detailed briefs your writer can follow.

→ Keyword research
→ Topic clusters
→ Content briefs
→ Internal linking plan

Ongoing optimisation, content, link building and reporting for businesses that want steady, compounding growth in search traffic.

→ On-page optimisation
→ Link building
→ Monthly report and call
→ 3-month minimum

Hands-on training for you or your marketing team, covering keyword research, writing for search and using Google Search Console.

→ Online or in person
→ Workbook included
→ Up to 8 people

1Session
2Date & time
3Details
4Pay

Choose your session

Book a free SEO check

A 30-minute video call where I look at your website live and show you the three biggest opportunities to improve your rankings.

Workshops

Online SEO workshops for small businesses: Google Business Profile, writing for search and DIY SEO basics.

Upcoming Events

13 Oct 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

15 Oct 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

15 Oct 2026

Online Workshop

🕐 5:00 pm – 7:00 pm 📍 Online via Zoom

Join us from home for an interactive online session.

19 Oct 2026

Online Workshop

🕐 5:00 pm – 7:00 pm 📍 Online via Zoom

Join us from home for an interactive online session.

20 Oct 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

22 Oct 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

22 Oct 2026

Online Workshop

🕐 5:00 pm – 7:00 pm 📍 Online via Zoom

Join us from home for an interactive online session.

26 Oct 2026

Online Workshop

🕐 5:00 pm – 7:00 pm 📍 Online via Zoom

Join us from home for an interactive online session.

27 Oct 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

29 Oct 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

29 Oct 2026

Online Workshop

🕐 5:00 pm – 7:00 pm 📍 Online via Zoom

Join us from home for an interactive online session.

1 Nov 2026

Introduction Workshop

🕐 12:00 pm – 2:30 pm 📍 The Wellbeing Room, 2 Richmond Road, London, SW15 2RP, United Kingdom

A welcoming session designed for anyone wanting to learn more and get started.

2 Nov 2026

Online Workshop

🕐 5:00 pm – 7:00 pm 📍 Online via Zoom

Join us from home for an interactive online session.

3 Nov 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

5 Nov 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

5 Nov 2026

Online Workshop

🕐 5:00 pm – 7:00 pm 📍 Online via Zoom

Join us from home for an interactive online session.

9 Nov 2026

Online Workshop

🕐 5:00 pm – 7:00 pm 📍 Online via Zoom

Join us from home for an interactive online session.

10 Nov 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

12 Nov 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

12 Nov 2026

Online Workshop

🕐 5:00 pm – 7:00 pm 📍 Online via Zoom

Join us from home for an interactive online session.

16 Nov 2026

Online Workshop

🕐 5:00 pm – 7:00 pm 📍 Online via Zoom

Join us from home for an interactive online session.

17 Nov 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

19 Nov 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

19 Nov 2026

Online Workshop

🕐 5:00 pm – 7:00 pm 📍 Online via Zoom

Join us from home for an interactive online session.

23 Nov 2026

Online Workshop

🕐 5:00 pm – 7:00 pm 📍 Online via Zoom

Join us from home for an interactive online session.

24 Nov 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

26 Nov 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

26 Nov 2026

Online Workshop

🕐 5:00 pm – 7:00 pm 📍 Online via Zoom

Join us from home for an interactive online session.

30 Nov 2026

Online Workshop

🕐 5:00 pm – 7:00 pm 📍 Online via Zoom

Join us from home for an interactive online session.

1 Dec 2026

Q&A Session

🕐 9:30 am – 10:45 am 📍 The Collective Space, 125 Ocean Avenue, Santa Monica, CA 90401, USA

Bring your questions and join us for an informal and informative discussion.

Looking further ahead? See the or view.

← Prev 2 Nov – 8 Nov 2026 Next →
Mon 2
5:00 pmOnline Workshop
Tue 3
9:30 amQ&A Session
Wed 4
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Thu 5
9:30 amQ&A Session
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Fri 6
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Sat 7
No events
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← Prev November 2026 Next →
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12:00 pmIntroduction Workshop
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Sun 1 Introduction Workshop 12:00 pm – 2:30 pm
Mon 2 Online Workshop 5:00 pm – 7:00 pm
Tue 3 Q&A Session 9:30 am – 10:45 am
Thu 5 Q&A Session 9:30 am – 10:45 am
Thu 5 Online Workshop 5:00 pm – 7:00 pm
Mon 9 Online Workshop 5:00 pm – 7:00 pm
Tue 10 Q&A Session 9:30 am – 10:45 am
Thu 12 Q&A Session 9:30 am – 10:45 am
Thu 12 Online Workshop 5:00 pm – 7:00 pm
Mon 16 Online Workshop 5:00 pm – 7:00 pm
Tue 17 Q&A Session 9:30 am – 10:45 am
Thu 19 Q&A Session 9:30 am – 10:45 am
Thu 19 Online Workshop 5:00 pm – 7:00 pm
Mon 23 Online Workshop 5:00 pm – 7:00 pm
Tue 24 Q&A Session 9:30 am – 10:45 am
Thu 26 Q&A Session 9:30 am – 10:45 am
Thu 26 Online Workshop 5:00 pm – 7:00 pm
Mon 30 Online Workshop 5:00 pm – 7:00 pm

Get in touch

Send me your website address and I’ll take a quick look before we talk.

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